![]() ![]() Rhodia employs around 14,000 people worldwide and generated sales of €5.23 billion in 2010.įor more information, please visit our website: About EnduraĮndura SpA is a privately owned Italian Company specialized in the production of synergists and of a wide range of active ingredients for the production of household insecticides. Structured around 11 Global Business Units, Rhodia is the partner of major players in the automotive, electronics, flavors and fragrances, health, personal and home care markets, consumer goods and industrial markets. As a leader in its businesses, the Group aims to improve its customers’ performance through the pursuit of operational excellence and its ability to innovate. Rhodia, member of the Solvay group, is a specialty chemical company resolutely committed to sustainable development. Through its Crop Protection, Health and Specialties division, Rhodia offers intermediates and molecules for the agri-food, pharmaceuticals and electronics markets. ![]() The Aroma Performance company (GBU), part of Rhodia's "consumer chemicals" cluster, is the world leader in the production and sale of Catechol. ** Responsible Care® is a voluntary initiative created by the global chemical industry through ICCA to promote the continuous improvement of products, processes and behaviors in the Safety, Health and Environment fields. * Sassafras is a deciduous tree of the Lauraceae family, native of Eastern North America and Eastern Asia. “Thanks to this alliance between Rhodia and Endura, this synthetic PBO is by far the most sustainable insecticide synergist available on the market and opens new opportunities in the agro-chemical sector“, says Cosimo Franco, Managing Director of Endura Fine Chemicals. “On our side, we are very pleased to partner with Endura on our Catechol feedstock this demonstrates our commitment to accompany our customers in their eco-friendly initiatives”, says Alessandro Chiovato, Business Director CPHS for Rhodia Aroma Performance. Endura has developed a patented process based on its core competency in chloromethylation which makes PBO from Catechol. Considering the amount of PBO used yearly in the world, its production would require the equivalent of about 100 football fields of trees translating into devastating deforestation.īoth committed to Responsible care®**, Rhodia and Endura have decided to join their expertise to maintain the only completely synthetic route for PBO, thus avoiding depletion of resources. This production process is highly demanding in terms of natural resources, as roughly 70 kg of sassafras wood are required to make only 1 kg of PBO. It was traditionally produced through a sassafras* oil-based route. ![]() PBO is a well-known synergist used in household insecticide formulations. Lyon, France, Novem- Rhodia Aroma Performance, world leader in the production and sale of Catechol, and Endura Fine Chemicals, worldwide Iargest producer and market leader of Piperonyl Butoxide (PBO), have signed a supply agreement that will guarantee a viable alternative to the production of PBO that was previously made from limited natural raw material. ![]()
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