![]() Search lost absolute top impression share (rank) estimates how often your ad wasn’t the very first ad above the organic search results due to poor Ad Rank. Search lost absolute top impression share (rank) Search lost top impression share (budget) helps you to understand how often your ad didn't show anywhere above the organic search results due to a low budget. Search lost top impression share (budget) Search lost absolute top impression share (budget) estimates how often your ad wasn’t the very first ad above the organic search results due to a low budget. Search top impression share = Impressions on top/eligible impressions on top Search lost absolute top impression share (budget) Search top impression share “Search top IS” is the impressions you’ve received in the top location (anywhere above the organic search results) compared to the estimated number of impressions you were eligible to receive in the top location. ![]() top IS” is the impressions you’ve received in the absolute top location (the very first ad above the organic search results) divided by the estimated number of impressions you were eligible to receive in the top location.Ībsolute top impression share = Impressions on absolute top/eligible impressions on top Search top impression share Search absolute top impression share “Search abs. You can use these metrics as a target to set your bid if you want to increase the percentage of your ads that either show at the top or absolute top of search results page. ![]() Search absolute top impression rate = Impressions on the absolute top/Impressions Metrics you can bid on to improve the location of your ads (Abs.Top) %” is the percent of your ad impressions that are shown as the very first ad above the organic search results. Search absolute top impression rate “Impr. Search top impression rate = Impressions on top/Impressions Search absolute top impression rate (Top) %” is the percent of your ad impressions that are shown anywhere above the organic search results. This happens as higher bids may allow you to enter more competitive auctions in a worse location. We don’t recommend you use these metrics as a target to set your bids because, sometimes, they may decrease as bids increase. You can use these metrics to understand changes in click-through rate (CTR) caused by a change in the location of your ads on the search result page. “others” and won’t be included in location segmentation or impression share data. While it's important for a company to track the number of LTI's which have occurred from project to project and year to year and measure any fluctuations in that number - part of the purpose behind KPI's is to measure performance and benchmark oneself or ones own company against others.įor this reason, many companies as well as external authorities look quite long and hard at these numbers for red flags, green flags and other indications as to how things are going.Note: Search partners doesn’t distinguish between “top” vs. This table is looking at LTI's in the same way that all companies do - by calculating their own lost time injuries and then expressing that as a number per 100 employees. We have a whole article dedicated to lost time injury frequency rates here, but to give you a general idea of lost time injuries across different industries, you can see the table below. ![]() The key difference between an LTI and other injury metrics is that it looks at injuries through the lens of time off or lost productivity rather than simply counting the number of incidents or injuries which have occurred. The number of lost time injuries a company or project encounters is really important, because this number forms the basis of a number of critical quantitative safety performance metrics like the lost time injury frequency rate which you can read more about here. ![]() The measure of a lost time injury doesn't take into account the severity of the injury, so the lost time could be as little as one day or shift, or as much as permanent disability.īecause lost time is a safety KPI ( like these) used by companies and projects to measure their safety performance, only injuries sustained 'on the job' count towards the company or project LTI's. This loss of productive work time can be because the injured worker stayed home and took time for recovery, is in hospital, or simply couldn't perform their regular duties. The definition of a lost time injury (LTI) is an injury sustained by an employee which resulted in a fatality, permanent disability or lost time from work.įrom a 'business' and performance standpoint, a lost time injury is any injury which led to a loss of productive work time. ![]()
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